Services
Craefto Works brings brand, digital products, business systems and creative content together.
Commission one service or combine several. When a project needs more than one, we plan them together, so your identity, website, internal tools and content are made to fit.
Brand
The identity and visual rules everything else follows.
Pricing, AUD ex GST
- Brand identity$1,900 to $5,500 · 2 to 4 weeks
We define how your business looks: the logo, typefaces, colours and the rules for using them together. We document it as a visual system and build it into a design system, so your website, signage, packaging and pitch deck read as the same company.
Deliverables
- Brand identity and logo suite
- Visual direction
- Typography and colour
- Visual system and brand guidelines
- Design system and UI components
- Asset pack for print and digital
When you'd need it
You’re launching or renaming a business, or your website, proposals and signage each look like a different company.
Product
Websites, apps and platforms your customers use.
Pricing, AUD ex GST
- Marketing website$2,900 to $8,500 · 2 to 5 weeks
- Web app, SaaS or MVP$7,500 to $25,000 · 3 to 10 weeks
We design and build what your customers see and use: marketing websites, web and mobile apps, SaaS platforms and MVPs. UX, interface design and development happen together, and creative development covers the interactive and experimental work, from 3D scenes to custom tools.
Deliverables
- Website design and development
- UX and UI design
- Web and mobile apps
- SaaS platforms and MVPs
- Creative development, 3D and WebGL
- Launch, hosting and handover
When you'd need it
You have an idea to put in front of real users, or a website that no longer explains what you do.
Systems
Software and automation that runs your operations.
Pricing, AUD ex GST
- Workflow automation and AI$1,500 to $7,500 · 1 to 4 weeksSmaller projects: one workflow automated, or two tools connected, using the software you already have.
- Internal tools and dashboards$6,000 to $18,000 · 3 to 8 weeksLarger custom systems: software your team works in every day, built around how you operate.
We build the tools behind your business: internal software, dashboards, integrations between the apps you already use, and automations that take repetitive work off your team. Where it saves time, we add AI workflows and agents, such as reading incoming documents or drafting first replies for your team to check.
Deliverables
- Custom software and internal tools
- Dashboards and reporting
- Integrations and APIs
- Workflow automation
- AI workflows and agents
- Data imports and pipelines
When you'd need it
Your team copies the same information between spreadsheets, inboxes and apps every week, or the business has outgrown the tool it runs on.
Related work
Media
Content made for each channel, and scheduled for when your audience is there.
Pricing, AUD ex GST
- Brand photography$900 to $2,500 · 1 to 2 weeks
- Video production$2,500 to $9,500 · 2 to 4 weeks
We make the content your brand needs and plan where it runs. Photography, video, motion and graphics are produced in the formats each channel uses, then built into a content grid for each feed and a stack of ready-to-post pieces with captions. A content calendar schedules them for when your audience is most active, and on a monthly plan we review what performed and shape the next stack.
Deliverables
- Content strategy and channel plans
- Content grids and ready-to-post stacks for each channel
- Content calendars and strategic scheduling
- Brand and product photography
- Video production, editing and captions
- Motion design and animated logos
When you'd need it
Your channels go quiet for weeks and then get a rush of posts, or you’re launching with no photos or video of your team, product or work.
Growth
Marketing that brings the right people in and helps them act.
Pricing, AUD ex GST
- Landing page$1,200 to $3,500 · 1 to 2 weeks
- SEO and analytics setup$1,500 to $4,500 · 1 to 3 weeks
We plan how you reach your audience and make it easier for them to act: marketing strategy, campaign creative, landing pages, SEO foundations and analytics. Then we look at what visitors actually do and improve the pages and messages that aren’t working.
Deliverables
- Marketing strategy
- Campaign creative
- Landing pages
- SEO foundations
- Tracking, data analysis and reporting
- Conversion improvements
When you'd need it
People visit your site but few get in touch, or you’re launching and need a plan for the first campaign.
One service, or several
Each service can be commissioned on its own. When a project needs more than one, we plan them as one piece of work: the brand rules carry into the product, the systems fit how the product is used, and the media and marketing are made for the same launch.
Illustrative engagements, not past projects
Launching a business
An identity and visual rules, a website that takes enquiries, and photography and video ready for launch day.
Improving operations
A customer portal on the front, with the dashboards, integrations and automations that run behind it.
Growing an existing product
Campaign creative and landing pages, new photography and video, and product changes where analytics shows people dropping off.
Monthly plans
Choose the support you can budget for each month. Every plan draws on all five capabilities, and we help you decide where that budget will have the most impact.
Essential
For small businesses with a foundation in place and a short list of improvements.
$1,900/ month
- 10 hours of studio time a month
- One active task at a time
- Monthly planning
- Estimates agreed before we start
Studio
For consistent work across your website, brand, content and systems.
$3,900/ month
- 30 hours of studio time a month
- One active workstream
- Fortnightly planning
- Shift priorities month to month
Partner
For teams with a sustained roadmap and more to deliver.
$6,900/ month
- No monthly hour limit
- Milestones coordinated across design, development and content
- Weekly planning
- Larger work delivered in stages
One-off project
AI Automation
For businesses ready to take repetitive work off their team.
$1,500 to $7,500
Fixed price, 1 to 4 weeks
- We start with one workflow and measure the time it saves
- Built, tested and handed over to you
- A fixed price agreed before we start
- AI and software running costs billed to you directly
Monthly plans are billed in advance, in AUD. Studio time covers planning, revisions, testing and meetings, and we estimate each piece of work before starting. Advertising, software, AI usage, hosting and production costs are budgeted separately. Prefer a single fixed-price project? Tell us what you're working on.
Common questions
Straight answers on pricing, plans and how we work together.
Still have a question?
Send us a message and we'll reply within 1 to 2 days, or email hello@craefto.com.
Ask usPricing and plans
Most projects fall between $900 (brand photography) and $25,000 (web app, SaaS or MVP), and each capability lists its prices above. We give you a fixed price before any work begins. For ongoing work, a monthly plan is usually simpler.
Together, within the budget you’ve chosen. You add ideas and requests to a shared, prioritised work queue; at each planning session we agree what matters most and estimate it before we start. What fits this month gets done this month, and larger work spans several months with the total estimated upfront.
Choose the support you can budget for. Essential suits a short list of improvements, Studio suits consistent work across your website, brand, content and systems, and Partner suits a sustained roadmap. All three draw on all five capabilities; the difference is how much studio time you reserve and how closely we plan together. If you’re unsure, tell us what you’re working on and we’ll suggest one.
Each plan reserves studio time every month: 10 hours on Essential, 30 on Studio and no set limit on Partner. That time covers planning, revisions, testing and meetings as well as the work itself, and we agree estimates before starting anything. Advertising, software, AI usage, hosting and production costs (including shoot preparation, travel and editing) are budgeted separately. Plans are billed monthly in advance.
Cancelling takes effect at your next renewal. Work that’s complete and paid for is yours, and we hand over the accounts we’ve set up for you. If we built automations, we agree who looks after them, and their running costs stay with your accounts.
Projects are split into milestones so you are never paying for work that has not been delivered: typically 30% upfront, 40% at design approval and 30% on launch, with more milestones for larger projects. Monthly plans are billed in advance each month. We accept bank transfer and can provide invoices with flexible terms for enterprise clients.
Working with us
No. Many clients start with just an idea or a frustration. We help shape the direction during our initial conversation, so you don’t need anything polished before getting in touch.
Yes, but we work best when we can do both. Fewer handoffs means better results, faster delivery, and less risk of things getting lost in translation between teams.
1 to 10 weeks for most projects, depending on scope; each capability lists its timelines above. We confirm yours in the proposal and keep you informed throughout.
Yes. Every project includes 30 days of post launch support. After that, any monthly plan covers fixes, updates and new work.
We primarily work with React, Next.js, TypeScript, and Tailwind on the frontend, with Node.js, Supabase, and various APIs on the backend. We choose the best tools for each project rather than forcing a one size fits all stack.
Tell us what you’re working on
Start with the capability you need or the problem in front of you. You don't need a finished brief.