Project Alpha
Complete brand identity and web platform for a fintech startup revolutionizing payments.
Project Alpha
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Main project showcase
Client
Alpha Inc.
Industry
Fintech
Timeline
8 weeks
Year
2024
Services
Brand Strategy · Visual Identity · Web Design · Development
01 — The Challenge
Understanding the problem
Alpha Inc. came to us as a pre-launch fintech startup with a revolutionary payment solution but no visual identity. They needed to establish credibility in a crowded market while communicating complex technology in an approachable way. The challenge was creating a brand that felt both innovative and trustworthy—edgy enough to stand out but professional enough for enterprise clients.
Project Alpha
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Challenge context visualization
02 — The Approach
How we tackled it
We started with extensive research into the fintech landscape, identifying visual patterns and finding white space. Rather than following typical fintech conventions (blues, gradients, abstract shapes), we developed a distinctive visual language rooted in precision and clarity. The brand system was built to scale, from business cards to complex data visualizations.
Project Alpha
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Design process & iterations
Project Alpha
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Implementation details
03 — The Solution
What we built
The final system includes a complete brand identity with logo, typography, color palette, and extensive guidelines. The web platform was built with Next.js for performance and features custom animations, a blog system, and integration with their product demo. Every component was designed as part of a cohesive system that can grow with the company.
Tech Stack
Project Alpha
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04 — The Outcome
Results & impact
The new brand helped Alpha Inc. secure their Series A funding within three months of launch. The website consistently achieves 95+ Lighthouse scores and has become a key part of their sales process. The design system continues to serve them as they scale their team and product.
95+
Lighthouse Score
3 months
Time to Series A
< 1.2s
Page Load Time
Craefto Lab didn't just design our brand—they helped us understand who we are. The system they created has become the foundation for everything we do.
Sarah Chen
CEO & Co-founder, Alpha Inc.