Project Beta
SaaS platform redesign and development for a B2B analytics company.
Project Beta
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Client
Beta Analytics
Industry
B2B SaaS
Timeline
12 weeks
Year
2024
Services
Product Design · UX Research · Frontend Development · Design System
01 — The Challenge
Understanding the problem
Beta Analytics had a powerful product with a dated interface. Users loved the capabilities but struggled with the complexity. The challenge was redesigning the entire platform while maintaining familiarity for existing users and improving the experience for new ones.
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Challenge context visualization
02 — The Approach
How we tackled it
We conducted user research to understand workflows and pain points. The redesign focused on progressive disclosure, keeping advanced features accessible but not overwhelming. We worked in close collaboration with the engineering team to ensure every design decision was technically feasible and performant.
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Design process & iterations
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Implementation details
03 — The Solution
What we built
We delivered a comprehensive design system with 50+ components, detailed documentation, and implementation guidelines. The new interface features contextual help, keyboard shortcuts, and a customizable dashboard that adapts to different user roles.
Tech Stack
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04 — The Outcome
Results & impact
User satisfaction scores increased by 35% after the redesign. The new onboarding flow improved trial-to-paid conversion by 22%. The design system continues to accelerate their product development.
+35%
User Satisfaction
+22%
Conversion Rate
-40% time
Task Completion
50+
Components Built
The redesign transformed how our users interact with data. What used to take 10 clicks now takes 2.
Michael Torres
VP of Product, Beta Analytics