Project Gamma
Interactive product experience with 3D visualization and real-time configuration.
Project Gamma
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Main project showcase
Client
Gamma Design Co.
Industry
E-commerce
Timeline
10 weeks
Year
2024
Services
Creative Technology · 3D Development · WebGL · UX Design
01 — The Challenge
Understanding the problem
Gamma needed a way to showcase their customizable products online with the same fidelity as seeing them in person. Standard product photography couldn't capture the range of options or the quality of materials.
Project Gamma
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Challenge context visualization
02 — The Approach
How we tackled it
We developed a WebGL-based 3D configurator that lets users explore products from every angle and customize materials, colors, and components in real-time. The technical challenge was maintaining visual quality while ensuring smooth performance across devices.
Project Gamma
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Design process & iterations
Project Gamma
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Implementation details
03 — The Solution
What we built
The configurator uses Three.js with custom shaders for realistic material rendering. The interface was designed for both desktop and touch devices. We implemented a smart loading system that prioritizes visible elements and progressively loads higher-quality assets.
Tech Stack
Project Gamma
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04 — The Outcome
Results & impact
The configurator increased average session time by 3x and became a key differentiator in Gamma's sales process. Online orders with customizations increased by 60%.
3x increase
Session Time
+60%
Custom Orders
60fps
Mobile Performance