Journal

Insights on systems thinking, applied AI, product craft, and creative technology from the Craefto Lab team.

February 1st: The Official Launch of Craefto.com

On February 1st, 2026, Craefto.com goes live. This is not just a website launch - it is the culmination of our vision for a design and technology studio that puts craft at the centre of everything we build.

Craefto Lab·Jan 14, 2026·8 min read

Practical AI: Beyond the Hype Cycle

The AI conversation is dominated by hype. We prefer to focus on what actually works: practical applications that solve real problems.

Jan 12, 2026·4 min read

Craefto Practice·Article

Why We Build Systems That Compound

In a world obsessed with quick wins and rapid iteration, we take a different approach. We build systems designed to compound value over time.

Jan 10, 2026·5 min read

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